全球销量第一！格力高端家用空调赢得世界选择

近日，全球知名市场研究与咨询机构弗若斯特沙利文（Frost & Sullivan）向格力电器颁发认证证书，认定格力电器为 “2025年高端家用空调全球销量第一” 。认证显示：基于对全球高端住宅空调市场的研究，以全球公司2025年高端住宅空调的销售额来衡量，格力位居全球第一。

Recently, Frost & Sullivan, a globally renowned market research and consulting firm, awarded GREE Electric Appliances a certificate, recognizing that “GREE Ranked No. 1 Globally by Sales Volume of Premium Residential Air Conditioners in 2025”. The certification confirms that, based on research into the global Premium residential air conditioning market and measured by sales revenue from Premium residential air conditioners in 2025, GREE ranked first globally.

沙利文的研究数据显示，格力在全球高端家用空调市场的领先地位，建立在产品核心性能的全面领先之上。高端市场的用户，从来不是为“溢价”买单，而是为更严苛的使用体验、更持久的稳定运行、更突出的节能表现选择产品。格力能够在全球高端市场获得广泛认可，本质上是其多年深耕的能效技术、降噪技术、舒适送风技术，在不同国家和地区的多元场景下，都通过了最挑剔的用户检验。

According to data from Frost & Sullivan, GREE’s leading position in the global Premium residential air conditioning market is built upon comprehensive superiority in core product performance. Consumers in the Premium segment do not pay merely for a “higher price tag”, instead, they choose products that offer superior usage experiences, more durable and stable operation, and outstanding energy-saving performance. GREE’s widespread recognition in this market is fundamentally rooted in its years of deep cultivation in energy efficiency technology, noise reduction technology, and comfortable airflow technologies. These technologies have passed the most demanding user tests across diverse scenarios in different countries and regions.

“高端”与“全球”的双重坐标

The Dual Dimensions of “Premium” and “Global”

沙利文“2025年高端家用空调全球销量第一”的价值不仅在于“第一”的名次，更在于“高端”与“全球”双重定语共同定义的高度。

The value of Frost & Sullivan’s “No. 1 Globally by Sales Volume of Premium Residential Air Conditioners in 2025” lies not only in achieving “Top 1” but also in the height defined by the dual dimensions of “Premium” and “Global”.

高端市场的消费者往往具备更强的信息获取能力和更高的品质要求，他们的选择更多基于对产品性能、品牌信誉和使用体验的综合判断，而非单纯的价格敏感。从这个意义上说，全球高端用户的集体选择，是对一个品牌综合实力最严格的检验。再从“全球”来看，此次认证的研究范围覆盖全球各主要区域市场，而不同区域的气候条件、消费习惯和使用场景差异极大——中东地区的极端高温、欧洲市场的能效标准、东南亚高湿环境下的防腐要求……能够同时满足全球多元市场的严苛标准，并在高端价位段获得广泛认可，需要的是覆盖核心技术、产品研发、品质管控的全链条能力。

Consumers in the premium market often possess stronger information acquisition capabilities and higher quality expectations. Their purchasing decisions are based more on a comprehensive judgment of product performance, brand reputation, and user experience than on simple price sensitivity. In this sense, the collective choice of global premium users serves as the strictest test of a brand’s overall strength. From a “global” perspective, the scope of this certification covers major regional markets worldwide. However, climate conditions, consumption habits, and usage scenarios vary significantly across these regions—ranging from extreme heat in the Middle East, stringent energy efficiency standards in Europe, to anti-corrosion requirements in the humid environments of Southeast Asia. To simultaneously meet the rigorous standards of such diverse global markets and gain wide recognition in the high-price segment requires full-chain capabilities covering core technologies, product R&D, and quality control.

两项条件叠加之后的“全球高端销量第一”证明在最高标准、最高要求的市场区间，格力用产品力赢得了最挑剔消费者的认可，这是中国制造从“性价比”走向“品价比”的生动证明。

The achievement of being “Global Premium Sales No. 1”, based on these two stringent conditions, demonstrates that GREE has earned the trust of the most discerning consumers in the top-tier market segment through exceptional product quality. This is a living proof of Chinese manufacturing’s shift from “cost-effectiveness” to “high-quality value”.

全球口碑，从每一台空调的品质开始

Global Reputation Begins with the Quality of Every Unit

赢得全球高端市场的认可，归根结底要靠产品本身说话。格力在全球消费者中建立起的品质信誉，源自多年来对核心技术、极致体验和用户价值的持续投入。

Winning recognition in the global premium market ultimately relies on what the product itself says. GREE’s reputation for quality among global consumers stems from sustained investments in core technologies, superior user experiences, and user value over many years.

应对全球多元气候的严苛挑战，格力自主研发了覆盖全域气候的核心压缩机技术矩阵。搭载G-Boost单级增焓压缩机的Timo系列专为中东等极热地区研发，在68℃超高温环境下依然可靠运行，实现54℃高温制冷不衰减；Airy系列率先攻克超宽频转子压缩机产品化难题，可实现10小时持续制热不化霜，季节能效比提升达9.5%~16.7%；搭载G-Hyper双缸双级压缩机的S-cool系列专为北欧、北美等极寒地区打造，在-40℃至54℃超宽温域内稳定运行，实现“-25℃制热不衰减，46℃制冷不衰减”的行业突破。三大压缩机技术以各自差异化的技术路径，为全球不同气候带的用户提供了“全域舒适”的解决方案。

To address the harsh challenges posed by diverse global climates, GREE independently developed a matrix of core compressor technologies covering all climatic zones. The Timo series, equipped with G-Boost single-stage enthalpy-adding compressors, was specifically developed for extremely hot regions like the Middle East. It remains reliable operation even at ambient temperature of 68℃, achieving non-declining cooling performance at 54℃. The Airy series pioneered the commercialization of ultra-wide frequency rotary compressors, capable of continuous heating for 10 hours without defrosting, improving the seasonal energy efficiency ratio (SEER) by 9.5% to 16.7%. The S-cool series, equipped with G-Hyper dual-cylinder two-stage compressors, was crafted for extremely cold regions such as Northern Europe and North America. It operates stably within an ultra-wide temperature range of -40℃ to 54℃, achieving industry breakthroughs of “non-declining heating at -25℃ and non-declining cooling at 46℃”. These three compressor technologies provide “all-climate comfort” solutions for users in different climate belts through their respective differentiated technical paths.

（图为G-storm）

在用户体验的关键维度上，格力同样以硬核技术回应消费者痛点。2026年全新推出的“Ai冷静王”搭载格力自主研发的AI节能芯片，配合人工智能算法，开机即省电，实现全年节能效率提升23%。格力SilenzX系列静音空调则能实现外机最低29分贝、内机最低15分贝的超静音表现，远低于行业平均水平，荣获第51届日内瓦国际发明展金奖，标志着格力在静音技术领域已站上全球领先地位。

In key dimensions of user experience, GREE also addresses consumer pain points with hardcore technology. The newly launched 2026 “Ai Silent King” features GREE’s self-developed AI energy-saving chip. Paired with artificial intelligence algorithms, it saves energy from the moment it is turned on, improving annual energy efficiency by 23%. Meanwhile, GREE’s SilenzX series air conditioners achieve ultra-low sound pressure levels of just 29 dB(A) for the outdoor unit and 15 dB(A) for the indoor unit—far below the industry average. This achievement earned the Gold Medal at the 51st International Exhibition of Inventions of Geneva, marking GREE’s leadership in the field of noise reduction technology globally.

从压缩机到整机系统，从AI节能到静音科技，格力以扎实的技术积累与持续的创新突破，构建起高端产品的核心竞争力，为全球用户创造真正高品质的空气体验。

From compressors to whole unit systems, from AI energy saving to quiet technology, GREE has built the core competitiveness of Premium products through solid technological accumulation and continuous innovation breakthroughs, creating truly high-quality air experiences for global users.

全球信赖，源自核心竞争力的持续深耕

Global Trust Originates from Deep Cultivation of Core Competitiveness

硬核科技是格力打开全球高端市场的敲门砖，而深植于创新与品质的品牌基因的核心竞争力则是格力持续赢得全球用户信赖的根本所在。

Hardcore technology is the door-opener for GREE to access the Global Premium Market, while the core competitiveness embedded in the brand’s genes of innovation and quality is the fundamental reason GREE continues to win the trust of global users.

截至7月，格力拥有50项“国际领先”技术，从家用空调到中央空调，从单一冷媒系统到覆盖全域气候的解决方案，格力构建起了一个层次完整、自主可控的技术矩阵。正是这种系统性的创新能力，让格力能够在全球不同市场的差异化需求面前，始终保持快速响应与技术适配的能力。

As of July, GREE holds 50 “world-leading” technologies. From residential air conditioners to central air conditioning systems, from single-refrigerant systems to solutions covering all climatic zones, GREE has constructed a complete, autonomous, and controllable technology matrix. It is this systemic innovative capability that allows GREE to maintain rapid response and technical adaptation capabilities in the face of differentiated needs across global markets.

这种竞争力，更体现在对产品品质的极致追求之中。在国内市场，格力中央空调以超15%的市场占有率连续十四年保持国内中央空调市场占有率第一；中国标准化研究院最新顾客满意度调查结果显示，格力空调在品牌形象、感知质量、感知价值、预期质量四项维度全部位列行业第一，顾客满意度连续十七年蝉联行业榜首。从家庭居所到大型建筑，从个人消费者到工程客户，不同维度的市场选择反复印证着同一个结论：当技术积淀转化为用户可感知的稳定性能与持久品质，品牌的信任资产便随之不断累积。

This competitiveness is further reflected in the extreme pursuit of product quality. In the domestic market, GREE Central Air Conditioning has maintained the No. 1 market share in China for fourteen consecutive years with the market share of over 15%. According to the latest customer satisfaction survey by the China National Institute of Standardization, GREE air conditioners ranked first in the industry across four dimensions: brand image, perceived quality, perceived value, and expected quality. Customer satisfaction has topped the industry for seventeen consecutive years. From residential households to large buildings, from individual consumers to engineering clients, market choices across different dimensions repeatedly confirm the same conclusion: when technological accumulation translates into stable performance and lasting quality that users can perceive, a brand’s trust assets accumulate continuously.

目前，格力产品已服务全球 190 多个国家和地区，坚持以核心科技与高品质服务用户，持续满足人们对美好生活的追求。荣誉是过往的见证，创新是永恒的坐标。站在新的起点上，格力电器将继续以自主创新驱动高质量发展，以更加卓越的产品与服务，从“规模领先”走向“价值引领”，从“中国制造”走向“全球品牌”，在全球舞台上书写中国品牌的更高篇章，让世界爱上中国造。

Currently, GREE products serve more than 190 countries and regions worldwide. By adhering to serving users with core technologies and high-quality service, GREE continues to meet people’s pursuit of a better life. Honors are witnesses to the past, and innovation is the eternal coordinate. Standing at a new starting point, GREE Electric Appliances will continue to drive high-quality development through independent innovation, moving from “scale leadership” to “value guidance,” and from “Chinese Manufacturing” to “Global Brand”, thus achieving “Made in China, Loved by the World”.